The content for breaking news is a thin content which is a downside for the SEO.
Assuming GoogleBot visits your site often enough so that breaking news is not old news, you need to do a good job with your sitemap.xml file.
Specifically, for the page with the breaking news, code the <lastmod> tag with the date of the most recent news.
You can also code the <changefreq> and <priority> tags, but don’t assume that if you say the page changes hourly that Google will come back hourly.
Apart from the above-mentioned things, Google daily maintains the trends in a separate database and keeps a tab on the latest published content on those topics in order to cover the content from the sites those are not or never indexed by it so far.
Here, “latest news” kind of words will not be considered by it as a keyword and semantic search will take place at here. This is the reason while we see some the breaking news results in Google, there will be many pages those are not yet indexed by Google too.
Apart from this kindly consider the following things.
- Submit your website on Google news (if the content is unique)
- Use Meta News Tag
- Improve your website social presence
- Make your news title catchy
- Share your news on social media platforms.
A question like this is really to general to be answerable. To be able to qualify a person to handle SEO for you, you need to understand SEO principles yourself. Then, ask the person you are about to hire questions based on your own knowledge of the answers.
It would depend on whether you were hiring a full-time in-house SEO (an employee) or a consultant/agency to which you wish to outsource your SEO. It also depends on whether you’re looking to rank in local listings for local goods/services or wanting to compete nationally or internationally. These are very different skillsets.
When inviting candidates for an interview ask them to have a look at your website with their “SEO-glasses” on beforehand also ask them to bring/prepare examples of SEO projects they have done before and how these performed and how they could relate to the present job situation/your websites. As a minimum, check their references on LinkedIn and call those persons listed as references. Nothing beats a one-on-one conversation on the phone about a potential employee with his/hers previous employers.
We believe the questions you need to ask should be centralized around your SEO goals and how this person plans to accomplish these goals. We assume that because you are part of this group, you have a least the very basic knowledge of SEO in general, so ultimately, we would wait to hear how this person responses to my SEO goal then decide who is a better fit In our opinion, if you are not extremely knowledgeable about SEO, your best approach to interviewing a potential SEO candidate is to pay someone with a lot of SEO experience to interview them for you. Otherwise, the candidate might “seem” impressive while all the while blowing smoke.
SEO will still be important, it’s just changing and digital marketers need to understand how SEO has evolved. “Old School” SEO doesn’t work as well and can get a site penalized. SEO is blending with social media and requires a strong content marketing strategy. Social signals (people sharing the content) and links from authority sites are the focus and can produce the best results.
Also, obtaining traffic from major sites where your target audience hangs out is more important than just achieving a page one ranking in Google. Total traffic is the new goal as opposed to just a page one ranking.
What we see becoming a major part is branded search – ranking for a business name as part of a keyword phrase. Customers are searching to see a business’ reviews, testimonials, social media activity and helpful content posted about their niche before they decide to do business with them. Creating an optimized branded network can provide a competitive advantage for your clients. It needs to be mobile responsive as well.
Also optimizing content specifically for keyword phrases is evolving into creating content that is topical and can rank for more broad terms. However, you still need to look at the competitiveness of the content in order to rank. However, even posting competitive topics to social media groups can get targeted traffic and can be shared.
Lastly, video is going to become even more important both individually, as well as part of media rich posting (video, images and text with links out to authority sites.) We have developed an interactive video platform for marketers to help them get more results from their video marketing efforts. In two years or so, the major of content posted will be video according to the latest statistics.
[easy-tweet tweet=”SEO was, is and will be important for Digital Marketing. ” hashtags=”#seo #google”]The only thing is now it must be smart and strategic.
It is same as it was before. The only difference is people using it naively are out of picture now. Only authenticated and smart SEO tactics works.
Smart SEO tactic means understand the context proerly, design your marketing plan based on the context, execute the plan, keep close eyes on how it’s going, review each aspect of success and failure, keep fine tuning based on the retrieved results and keep on monitoring.
In layman’s language, old school SEO is building massive links with mass submissions in directories, and other websites. The smart SEO is crafting the content based on your context, publish it, distribute it, encourage people to share it and link bank to it. Build natural and niche links. Don’t use blind link building as it doesn’t work as it was before.
There are many moving parts to SEO these days. It’s not just link building like some have said. It’s all encompassing from site structure, page speed, navigation, content optimization, social sharing, and much much more.
The problem is we are trying to influence search engines which is the wrong way to thing about it. Try optimizing for your user experience. Create content that is targeted to your buyer personas and shared via social networks where they live. Engage and share with others in the same industry to establish your authority.