Google Panda 4.2, Slow Rollout

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It was officially launched in July and has been rolling out quite slowly (per Google). We all know an article came out on the 22nd of October, describing a possible change in the algorithm. Is anyone else seeing this decline, if so, how are you going about fixing it? Content?

Google Panda is being rolled out slowly. If you are seeing a slow decline, ideally use good industry tools, such as, BrightEdge’s ‘Data Cube’, Linkdex’s or Search Metric’s ‘Visibil

It was officially launched in July and has been rolling out quite slowly (per Google). We all know an article came out on the 22nd of October, describing a possible change in the algorithm. Is anyone else seeing this decline, if so, how are you going about fixing it? Content?

Google Panda is being rolled out slowly. If you are seeing a slow decline, ideally use good industry tools, such as, BrightEdge’s ‘Data Cube’, Linkdex’s or Search Metric’s ‘Visibility’ section, to see where your content is the poorest and then review and enhance your content by reviewing: quality and uniqueness of top category and product copy etc. Review duplicate content and take action. You can use canonicals (page-a is the same as page-b) and if you are really stuck and have a huge website you can consider “noindex” but the reality is you should not have any pages that are so poor you need to hide them from an engine, so focus on quality content. Remember, you will have to wait for the next Google Panda update to even be considered for a recovery, it’s unlikely you have been hit by a manual penalty as your decline will be more prominent.

Regarding RankBrain, don’t worry about this for rankings as it is in essence a add-on to index stemming and it’s like dictionary 2.0, if you like, to enhance synonym understanding and RankBrain does this through artificial intelligence. It uses the theory behind ‘connectivity queries’ (the other’s being ‘informational’, ‘navigational’ and ‘transactional’) and only helps engines understand the search query and, as a result, which type of SERP you should be displayed. Later it might analyze content much better but that will need to involve re-writing GoogleBot, so don’t worry just yet.

As per our thinking this time only a few people get affected by this update as there are not big reactions about this update. As the algorithm is about the content, you need to work on the content portion.

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