What is Black Hat SEO & How You Get Black Listed?

No Comments
In SEO, there simply are no short cuts. Click to Tweet
The folks at Google have built an algorithm that is pretty darn difficult to trick and when one does, they fix the loophole quickly. We guess you might see better results from black hat tactics on sites, However, the yearly traffic this website get does not match the monthly traffic of Google.

Black hat SEO is just plain stupid. If someone is willing to just trash a site and start again then it will work. Many internet marketers do this and it does bring results, but a real business should never taint their brand with practices that can earn a Google slap down. Unless you are will to dump your brand, domain and everything and start from scratch you should never do it. But equally it can be just as silly to only follow Google’s webmaster tools Watching black hat marketers will help you find valuable shortcuts for your client. WE use grey hat techniques all the time that bring about great results, but you have to be smart about what you are doing and make sure you are keeping your client safe above all else.

With Google’s most recent algorithm updates, we are understanding that black hat tactics are essentially prehistoric and simply don’t work like they used to. For example, traditional black hat SEO is about loading your site with irrelevant but heavily searched terms, redirects etc. But now not only does onsite search term focus have less of an impact (whether done correctly or not), but also the algorithms are all about building a network around relevancy – incorporating both onsite and offsite search networking methods. The idea is to create an industry leadership around your site, making your brand highly relevant within the industry. Traditional black hat tactics are detrimental to building this leadership and actually work against it in the long run. From what we can tell this trend is only going to strengthen with further updates.

Delivering the best of our firm to each and every client as cost effectively as we can fine tunes our capabilities performing better and better.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Digital Marketing Facebook marketing services

Compare Buy SSL Certificates

Leave a Comment

What Clients Say About Us

View all projects

Nilesh Deshmukh

We have seen a very, very high level of quality in the delivery of work, which…
View Project

Leila Burrows

“Having many years of SEO experience ourselves, we know how hard it is to come up…
View Project

Brian Moore

“I have only been working with this agency for a few months but I would recommend…
View Project

More from our blog

See all posts