Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
When you visit a website, is there something that causes you to immediately leave a site.
Here are some basic tips that can help you to reduce the bounce rate.
If the content of the site does not match the expectations then it will increase the bounce rate.
Poor informational architecture and confusing navigation.
A huge pop-up that covers the whole text area that doesn’t have an easy to get to close button before I even started reading the article.
A large amount of ads in the content area makes us think that this is not a high-quality website
Auto-play videos, or video ads on the side
Asking me to sign-up for no reason
Taking too much time to load up
Re-appearing pop-ups that re-pop every time I close them
Animated blinking ads
unreadable poorly formatted text
Slow sites which are also not optimized for mobile devices.
Sites that promise something in their ads/ social links that take users to them but are in reality something different or not up to the mark or expectations.
Having to give my email address in exchange for something that is normally given away for free (like a PDF or a 5 page “ebook” disguised as a PDF)
A bad web design: Design is more important that ever these days. UI/UX factor is more valuable than the links if you want to beat your competitors and wanted to get top ranks, then UI/UX is your best choice. you can hire amazing designers to work with you (At thinkcode, we help you for the better UI/UX)
No clear selling point.
Hope above mentioned points will help you to reduce bounce rate of the website.